
23 July
- By Admin
- Advice, Retail Industry
The fashion industry is no more about ‘seasons’ as the rise of fast fashion and the ever-evolving consumer’ habits are decimating the biannual seasonality that has long structured the fashion industry. This, in post-pandemic era, becomes even more crucial and, in order to keep up with the changing trends, traditional apparel brands are now debuting around 11 seasons a year. On the other hand, fast fashion brands are going a step further and may issue as many as 52 weekly micro-seasons per year.
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