2020 is the year where the world is reviving from the brutal impact of the coronavirus pandemic. Throughout the year, the global fashion retailing industry has gone through a lot of ups and downs, which is unbearable.
So, what was the rightful approach of the Fashion Industry during coronavirus lockdown? These retailing conquerors dealt with numerous ways to ensure countless solutions to these issues.
It would be unwise to say that the retail industry did nothing during the lockdown. The companies worked on a specific strategy that played a role in their survival. These areas came as a lifesaver during this crucial period.
The latest advancement of technology carried the retailing industry to a safer side. Some of the examples are- AI (Artificial Intelligence) and AR (Augmented Reality). Virtual trial room is one of the cases that require no human intervention (contactless trials).
During fashion weeks, several apparels display happened via online procedures became a living example of this factor.
With the help of effective communication, the retailing industry stayed in touch with its customers. Thus, they ensured not to lose them after the lockdown.
All these factors imply a ray of hope for the global fashion retailing industry despite several losses. However, these companies must work smartly to overcome such scenarios in the future.